10 minute read
Most sellers underestimate how much of a listing's outcome is decided before the sign goes in the yard. This is the checklist Julie walks through with every client.
Weeks 1–2: the honest walk-through
What Julie is looking for on a first walk-through, and why the list is usually shorter than clients expect.
Week 3: preparation, not renovation
Which fixes return their cost, which don't, and which fixes make no difference to price but make the eventual buyer's inspection easier.
Week 4: presentation
Photography, staging philosophy, and how the listing is written.
A listing has one chance to arrive well. Everything before that first Thursday is preparation for that arrival.